Context
Known for its collections that blend performance and lifestyle, Colmar wanted to make a strong, engaging statement for the launch of its summer collection.
The goal: to offer a group of content creators a fun and sporty experience, while reinforcing the brand’s dynamic and urban image.
Mars Branding designed an immersive experience centred around climbing, in a playful and colourful setting : perfect for sparking influencers’ creativity.
By privatising the Hapik climbing gym, known for its fun and accessible facilities, we created a space that encouraged connection, self-challenge, and discovery of the Spring–Summer 2025 collection.
Solution
For this event,7 fashion, lifestyle, and sport content creators were selected to take part in a challenging yet intimate evening experience.
The line-up:
- Healthy Buffet : A fresh and energising catering to recharge and refuel.
- Introducing the collection : Showcasing the 2025 Spring–Summer collection.
- Introduction to climbing : A sporty moment to push boundaries, build connections, and capture powerful memories.
- Gifting : Each guest left with a bottle of olive oil made in Italy.
- On-site photographer : Each moment was captured, with photos sent afterwards to inspire content on their social platforms.
Impact
All attending guests shared the event on their social media. This activation helped showcase the brand’s positive and sporty values, while creating a moment of connection and closeness.
