Challenge
Steve Madden is an American fashion brand distributed in over 50 countries. The brand does not have a physical store in France. a physical store in France. Since 2022, Mars Branding has been supporting the brand in its communication and positioning strategy on the French market.
For the launch of the Spring–Summer 2025 collection, Steve Madden wanted to rely on content creators with a strong, fashion-forward aesthetic.
The objective: to strengthen the brand’s legitimacy within the fashion worldwhile visually embodying its bold and trend-driven identity.
Solution
With the aim of anchoring Steve Madden in the imagination of the French fashion scene and boosting its desirability among the target audience, Mars Branding recommended activating the profile of @maee.nrp a fashion and lifestyle content creator known for her bold personal style.
Through content that was both aesthetic and dynamic, Maée showcased several pieces from the Spring-Summer 2025 collection while staying true to her universe : stylish, spontaneous, and authentic. She shared Instagram stories and a post highlighting her look and Steve Madden accessories from a fashion-forward perspective.
The campaign delivered strong results, driven by an engaged and responsive audience, confirming the relevance of this activation choice.
Impact
Maée’s content generated strong visibility overall, with over 380 000 impressions and nearly 145 000 people reached.