Challenge
17h10 is a young French premium womenswear brand, offering a wide range of tailored suits designed for women.
The brand operates three boutiques in Paris as well as an e-commerce site.
It entrusted Mars Branding with its press relations to strengthen brand awareness and visibility.
Solution
As a brand specialising in women’s tailored suits, 17h10 naturally embraces themes surrounding women’s place in society, which are at the core of its values.
Mars Branding identified Pink October as a particularly relevant opportunity for the brand’s communication, for two key reasons:
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The cause resonates strongly with many influential women who are actively engaged in breast cancer awareness.
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The colour pink is central to the campaign, creating a relevant product development opportunity for 17h10.
Mars Branding recommended partnering with Alice Detollenaere, a model and official spokesperson for breast cancer awareness, making her an ideal ambassador for the activation.
The agency suggested designing a pink tailored suit for the occasion, and produced a dedicated photo shoot and videofeaturing Alice Detollenaere.
This content was used to amplify the campaign across 17h10’s social media channels, and was also featured in the press through PR materials and press releases created by Mars Branding.
To further increase visibility, the agency also sent the pink suit to a select group of ten influencers who share the brand’s values, ensuring broader awareness and authentic engagement around the initiative.
