Challenge
Steve Madden is an American fashion brand present in 50 countries, and one of the first fashion brands to go public. The brand began communicating in France in 2022 through Mars Branding and has no store of its own in the country. Steve Madden entrusted Mars Branding with its public relations and relies on the agency to build awareness and visibility in France.
Solution
With no store of its own in France yet, Steve Madden’s sales are driven mainly by its website. So during Amsterdam Fashion Week, Steve Madden decided to hold its own fashion show and invite influencers from across Europe. Over the weekend, our influencers @ilonaaln, @lounapoy, @alexgoya, @nourhene, @kellynsun, @louisergtt, @isiaarcang, @yasminegologchoklova, @tyciadchannel and @fintho took part in many Steve Madden activities, including the brand’s first European fashion show.
Impact
In total, we estimate that the event reached more than 66 million people, with:
