Context
Colmar is an iconic Italian brand, renowned for its technical and fashionable collections, blending sportswear with lifestyle. For this Press Day, Mars Branding drew inspiration from the warm and sophisticated universe of the Italian Dolce Vita a retro aesthetic that resonates with the visual heritage of the brand and holds strong appeal for the French audience.
The objective was to immerse guests in an elegant, welcoming experience, authentically reflecting Colmar’s identity.
Solution
Mars Branding chose to hold this event at the brand’s showroom, located on Rue du Faubourg Saint-Honoré, a prestigious address ensuring premium visibility and optimal showcasing of the collection.
For the occasion, the agency completely reimagined the scenography, incorporating designer furniture in the brand’s colours and creating a vintage Italian atmosphere.
The event provided journalists and influencers with the opportunity to try the products and discover innovations. It was also an ideal setting for meeting brand managers and designers, facilitating discussions, answering questions, and fostering authentic, lasting relationships.
Impact
Over thirty journalists, stylists, and influencers attended the event for an exclusive preview of Colmar’s Autumn-Winter 25/26 collection.
The intimate format facilitated high-quality interactions, further strengthening the guests’ connection to the Colmar universe.
