Context
Colmar is an iconic Italian brand known for its technical and fashion collections, at the crossroads of sportswear and lifestyle. For this press day, Mars Branding drew on the warm, sophisticated world of the Italian Dolce Vita, a retro aesthetic that echoes the brand’s visual heritage and resonates strongly with French audiences.
The goal: to immerse guests in an experience that was elegant, friendly and true to Colmar’s identity.
Solution
Mars Branding chose to hold the event in the brand’s showroom on rue du Faubourg Saint-Honoré, a prestigious address that gave the brand premium visibility and showcased the collection at its best.
The agency completely redesigned the space, adding designer furniture in the brand’s colours and creating a vintage Italian atmosphere.
Journalists and influencers were able to try on the products and discover the latest innovations, as well as meet the brand managers and designers, ask questions and build authentic, lasting relationships.
Impact
More than thirty journalists, stylists and influencers came to preview Colmar’s autumn-winter 25/26 collection.
The intimate format allowed for quality conversations, strengthening guests’ attachment to the Colmar universe.
