Context
Hedgren celebrates its 30th anniversary in 2023.
The brand marks the occasion not only with the launch of its very own Eau de Parfum, but also with a range of new additions to its Autumn/Winter 2023 collection.
After 30 years, Hedgren knows better than anyone how to create the perfect travel companion.
The brand entrusted Mars Branding with managing its press relations in France, as well as organising its anniversary celebration.
Solution
Mars Branding oversaw the artistic direction of the event.
- Artistic Direction:
We reflected on the brand’s core values to select a venue that truly represented Hedgren’s identity and could host an intimate event for around thirty guests.
The Hoxton Hotel in Paris offered the perfect setting, with its leafy walls and large glass roofs echoing Hedgren’s creative spirit and connection to nature.
Mars Branding was also responsible for the visual merchandising set-up of the event spaces. - Event Production:
Centrally located in Paris, the Hoxton Hotel ensured easy access for guests.
Mars Branding coordinated the logistics, transporting the collection and furniture from Belgium to France, and managed the catering arrangements on-site. - Press Relations:
Mars Branding invited a carefully selected guest list of journalists, bloggers, and influencers to attend the celebration.
Around thirty guests joined us to celebrate Hedgren’s 30th anniversary and discover the Autumn/Winter 2023 collection.
