Challenge
The main challenge of the branding project for Mordu Production lay in creating a visual identity that could reflect both the personal and creative story of the duo, while also conveying the diversity of their production services. The goal was to design a logo and identity that were versatile enough to adapt to their various activities, while remaining consistent and instantly recognizable.
Another key challenge was to translate this unique story into impactful visual elements (logo, videos) while ensuring clarity and readability for their target audience, without compromising the originality and creative spirit that defines the studio.
Solution
The work began with the design of the logo, centered around a distinctive “O” element, adaptable to represent the studio’s various facets. A color universe was developed around four key shades, each corresponding to a specific production category, enhancing the clarity and structure of the studio’s offering.
An intro video and an outro video were also created, visually expressing this distinctive branding. These audiovisual elements provide a professional and recognizable signature to each production, fully aligned with the new visual identity.
The entire project captures the creative essence of Mordu Production and tells its story with boldness and originality.