Context
While in the process of building her brand, Clothilde sought wholesale coaching to better understand the ins and outs of the industry :
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Gaining a clear vision of the market
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Understanding the investment required for B2B
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Prioritising her B2B, B2C, and marketing actions
Solution
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Defining Wholesale
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Overview of the Fashion Market
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The Advantages of Wholesale
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The Wholesale Calendar and Key Meeting Points
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The Players in Wholesale
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Anticipating a Wholesale Strategy
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The Steps to Achieve It
Impact
Following this coaching, Clothilde successfully launched her Ulule campaign.
She is now developing her collections and reaching out to agents at trade shows.