Coaching Wholesale x Umus Shoes

Branding

UMUS offers high-quality, comfortable shoes with a carefully crafted design, made from natural and plant-based materials.

Umus

Context

While in the process of building her brand, Clothilde sought wholesale coaching to better understand the ins and outs of the industry :

  • Gaining a clear vision of the market

  • Understanding the investment required for B2B

  • Prioritising her B2B, B2C, and marketing actions

Solution

  • Defining Wholesale

  • Overview of the Fashion Market

  • The Advantages of Wholesale

  • The Wholesale Calendar and Key Meeting Points

  • The Players in Wholesale

  • Anticipating a Wholesale Strategy

  • The Steps to Achieve It

Impact

Following this coaching, Clothilde successfully launched her Ulule campaign.
She is now developing her collections and reaching out to agents at trade shows.

Umus Logo