Context
Frilivin is a French men’s ready-to-wear brand available across Europe. It does not have any physical retail stores in France and therefore conducts all its sales through its website.
Frilivin entrusted Mars Branding with its community management in order to increase brand awareness and visibility within the French market.
Today, Mars Branding manages the brand’s entire communication strategy, from influencer selection to the production of photo shoots.
Solution
2024 is a special year for France, as the country is hosting the Olympic Games, an event that inevitably influences the communication strategies of fashion brands.
For the summer season, Mars Branding developed a series of sport-inspired content, linking the brand to high-level athletes and iconic locations.
For Frilivin’s capsule collection Gear Up, Show Up!, which draws inspiration from the world of boxing, Mars Branding crafted an artistic direction centred around this universe.
The agency enlisted Asael Adjoudj, a professional MMA fighter, to embody the collection. It also managed the makeup, photography, and location scouting for the shoot.
Impact
- Artistic direction of the photoshoot.
- Development of impactful storytelling.
- Preparation for the collection launch.
- Collaboration with a high-level professional athlete.
