Brand Creation X Obsidia

Obsidia is a luxury lens brand created by Art’Lens, a manufacturer of optical and sun lenses.

Seeking to expand into a new segment of the optical lens market, Art’Lens launched Obsidia to target a new high-end audience.

• Naming

• Personas

• Marketing Concept

• Content Creation

As part of this branding project, our team worked to design an elegant logo and a refined visual identity that reflect the prestige and excellence of the brand.

The Mars Branding team collaborated closely with the Art’Lens teams to develop the positioning of this new brand, through a series of structured and targeted workshops.

These workshops served as spaces for reflection and discussion, where the teams explored in depth the various dimensions of the brand’s identity.
Using creative techniques such as the “Chinese portrait”, they sought to capture the very essence of this new entity, its core values and its personality.

In parallel, the sessions also focused on building a market entry strategy.
Discussions covered potential challenges, opportunities, and strategic paths to ensure a successful introduction of the brand into a competitive environment.

These workshops were far more than simple meetings.
They were pivotal moments where creativity, strategic thinking and collaboration came together to lay the solid foundations of a promising brand ready to establish itself in the luxury market.

Every detail was carefully considered to craft a unique visual identity in line with its luxury positioning.

Deliverables included:

• A logo

• A visual identity guidelines document

• A brand book

• A presentation box

• A microfibre cloth

• A brand presentation video

• A social media editorial line