Campaign X Jagvi

Content creation

As part of the repositioning of the brand JAGVI. Rive Gauche, Mars Branding developed a new creative concept to illustrate the brand’s values and produced a communication campaign to convey them.

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Context

JAGVI. Rive Gauche is an eco-responsible menswear brand.
It has a boutique in Paris, a corner at Printemps, and an online store.
Looking to highlight its three points of sale, JAGVI. Rive Gauche entrusted Mars Branding with its Fall/Winter 2023 communication campaign to boost brand awareness and visibility.

Solution

Mars Branding approached this mission in three phases :

Redefining the brand positioning:
“Engage a generation towards an urban and responsible lifestyle.”
Visualizing this positioning through a photoshoot:
Mars Branding chose an artistic direction highlighting sustainable mobility and showcasing Paris’s Left Bank through charming Parisian doors.
Communicating this positioning via a physical and digital campaign.

Creation of the communication campaign: “Where are you going?”
A question that provokes reflection on the future of the target generation, as well as on which point of sale to visit to discover the JAGVI. Rive Gauche collection.

The inclusion of store addresses and a QR code linking to directions for each location brings this highly engaging campaign to life.

The visuals created were displayed across central districts of Paris through a guerrilla poster campaign and shared on the brand’s social media channels (Instagram and LinkedIn) via articles, posts, reels, and stories produced by Mars Branding.