Context
The men’s fashion retailer launched a capsule collection in collaboration with the NBA.
The aim of the shoot was to visually highlight the partnership through both photo and video content.
For the occasion, the brand selected two sports influencers to model the collection:
@rookicks_ 303K on TikTok and @brisco_s3 218K on TikTok.
Solution
Smile, it’s game time!
Step into the thrilling world of basketball.
Mars Branding led the entire art direction of this shoot, infusing every frame with the energy and passion that define the sport.
From the careful selection of talent to scouting the perfect location and designing the set, every detail was thoughtfully crafted to capture the spirit of this exciting collaboration.
The agency handled the full production process from A to Z, including:
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Art direction of the shoot
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Moodboard and storyboard development
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Location scouting aligned with the brand’s identity
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Styling choices
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Selection of photographer and videographer
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Post-production
