Context
Emmanuel requested wholesale coaching for two reasons:
-
To organise his prospecting
-
To learn how to optimise store-in-store corners in department stores
Solution
Thanks to this coaching, Emmanuel was able to implement an action plan to improve his prospecting efforts with his apprentices:
-
Targeting prospects
-
Refining the brand pitch
-
Creating a sales argument
-
Optimising sales tools
A temporary store-in-store opportunity arose at Galeries Lafayette in Carré Sénart (77), and Emmanuel used the coaching to optimise his participation through:
-
Merchandising work
-
Sales argument development
-
HR recommendations
Impact
Emmanuel led a dynamic prospecting season culminating in the Who’s Next trade show, where he secured orders from new clients.
The temporary store-in-store at Galeries Lafayette was a success. Today, the Girafon Bleu brand is available at Galeries Lafayette Haussmann!
