Context
In response to a fragile economic context and significant transformations within the sector, the FNH has put forward several proposals aimed at supporting its members. These proposals have been consolidated into an official manifesto presented to Olivia Grégoire, Minister for SMEs.
Simultaneously, Pierre Talamon publicly addressed attendees at the WSN, advocating for a more sustainable and collaborative vision for the industry, notably challenging the current promotional system.
Driven by this momentum, the FNH actively amplifies the voices of independent retailers through its communication channels. Regular updates, position statements, and information for members are shared on LinkedIn and Instagram, supported daily by Mars Branding’s editorial expertise. The agency’s objective is to strengthen the Federation’s visibility, legitimacy, and overall impact.
Solution
To ensure effective dissemination and promotion of these key messages, Mars Branding supports the FNH in its editorial strategy on Instagram and LinkedIn.
During the Who’s Next trade show, this strategy was deployed across multiple channels, designed to maximise the impact of Pierre Talamon’s speech. The goal was to relay key messages clearly and engagingly, tailoring formats to each platform’s audience and usage:
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Instagram: Creation and posting of a short, engaging Reels video highlighting the two main proposals. This format was strategically chosen to quickly capture the attention of industry professionals.
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LinkedIn: Drafting and publication of an informative post aimed at decision-makers and institutions, accompanied by a document outlining the proposals detailed in the manifesto.
Sector-specific monitoring and strategic editorial writing allowed the FNH’s messages to be effectively translated into accessible, clear, and useful content for its community.
Content
Impact
Thanks to these strategic communications and their digital amplification:
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The FNH has reinforced its stance as an active advocate for fairer and more sustainable retail practices.
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The publications successfully engaged the existing community of members while also reaching new audiences likely to join the Federation.
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This key moment boosted the visibility of the FNH across political, economic, and social spheres within the sector.
