Community management X FNH

In response to a fragile economic context and major shifts within the sector, the FNH (Fédération Nationale de l’Habillement) put forward several proposals to support its members. These were compiled into an official manifesto and presented to Olivia Grégoire, Minister for Small and Medium-Sized Enterprises.

At the same time, Pierre Talamon publicly addressed the audience at WSN, advocating for a more sustainable and collaborative vision for the industry, notably by questioning the current promotion system.

In this spirit, the FNH is multiplying its efforts to amplify the voice of independent retailers, particularly through its communication channels. On both LinkedIn and Instagram, it regularly shares updates, communicates its positions, and keeps members informed.
This editorial work is supported daily by Mars Branding, with the ambition of strengthening the federation’s visibility, legitimacy, and impact.

To ensure the dissemination and promotion of these key messages, Mars Branding supports the FNH in its editorial strategy on Instagram and LinkedIn.

At the Who’s Next trade show, this strategy was deployed across multiple channels, designed to maximise the impact of Pierre Talamon’s address.
The objective: to relay the core messages in a coherent and engaging way, while tailoring the formats to the habits of each platform.

• Instagram: creation and publication of a short, engaging Reels video highlighting the two main proposals. A dynamic format designed to capture the attention of industry professionals.
• LinkedIn: writing and publishing of an informative post aimed at decision-makers and institutions, accompanied by a document outlining the key points of the Manifesto.

This work combines sector monitoring with editorial writing to translate the FNH’s strategic messages into content that is clear, accessible, and valuable for its community.

Thanks to these speeches and their digital amplification:

• The FNH reaffirmed its position as a committed player in the move towards fairer, more sustainable retail.

• The publications engaged its member community while reaching new audiences likely to join the Federation.

• This key moment strengthened the FNH’s visibility across the political, economic, and social spheres of the industry.