Challenge
Steve Madden is an American fashion brand present in 50 countries. It was one of the first fashion brands to go public and reported a global turnover of $1.2 billion in 2020. The brand began its communication efforts in France in 2022, in collaboration with Mars Branding, and does not currently operate its own physical stores in the country. For the launch of its Spring-Summer 2023 collection, Steve Madden aimed to promote its new range through a diverse selection of content creators.
Solution
To boost online sales of the Steve Madden Winter 2023 collection and increase brand awareness among a targeted audience, Mars Branding recommended partnering with two well-known influencers: @nourhene and @jade_distinguinn.
The concept proposed by Mars Branding was to immerse the products in the heart of a quintessentially Parisian atmosphere. By showcasing a wide range of pieces through various looks and styles, the aim was to highlight the collection within an authentic Parisian lifestyle setting.
The results lived up to expectations: both influencers shared high-quality content at key moments on TikTok and Instagram. Videos, photos, posts and stories the perfect mix to elevate the brand and reinforce its presence on the French market.
Impact
In total, their content generated over:
