Context
Frilivin is a French menswear brand with a presence across Europe. With no physical retail locations in France, the brand operates exclusively through its online store.
Frilivin entrusted Mars Branding with its community management to boost brand awareness and visibility on the French market.
Today, Mars Branding oversees all aspects of Frilivin’s communication from influencer selection to the production of photoshoots.
Solution
Mars Branding’s creative team developed the concept for Frilivin’s new Winter 2023 collection.
The “Trust the Process” campaign is a celebration of modern masculine elegance, embracing a retro yet on-trend aesthetic. Every piece of content was carefully crafted to highlight a style that is both accessible and fashion-forward.
Mars Branding handled the entire artistic direction and visual design of the campaign’s communication materials, helping shape the distinctive visual identity of the new collection.
In addition, the team rolled out a comprehensive digital strategy, including:
- Tailored content for social media such as videos, photos, stories, feed posts, and reels.
- Specific assets designed to showcase the collection on the brand’s website, ensuring a consistent and engaging digital presence across all channels.
