Context
Following a successful first collaboration with Miss France, during which Steve Madden dressed the feet of all 30 contestants in one of its signature styles, the brand aimed to build on this momentum of visibility and elegance on an international scale.
The Miss World pageant broadcast globally and followed by a highly engaged audience offered the perfect opportunity to showcase the glamorous, bold, and comfortable aesthetic of Steve Madden’s designs.
As France’s ambassador in the competition, Agathe Cauet naturally emerged as the ideal figure to embody the brand’s aesthetic and DNA throughout her preparation.
Solution
Mars Branding established a paid partnership with Agathe Cauet.
One month before the competition, the contestant shared an Instagram carousel featuring seven photos, where she showcased five carefully selected Steve Madden styles, each matched with her preparation outfits.
Additional stories and supporting posts further boosted the brand’s visibility most notably a post highlighting one of her competition looks, which generated significant exposure.
Impact
This partnership enables Steve Madden to strengthen its presence in the French market while reaching an international audience that aligns perfectly with the brand’s bold and elegant identity.
This campaign, combined with Agathe Cauet’s other posts, generated positive results on Instagram:
