Context
Mars Branding identified the Miss France show as a highly effective vehicle for brand awareness in the French market.
Miss France is an interesting concept that allows brands to communicate over the long term by building loyalty with the winners and runners-up throughout the year following the pageant.
Since Steve Madden offers a wide range of formal footwear, it made perfect sense to position the brand within this show.
Solution
Mars Branding managed the logistics and oversaw the delivery of 45 pairs of the brand’s Bedazzle model, covering a size range from 37 to 42.
Impact
The success of the campaign :
7,3
Millions of viewers
56,9%
Market share among the target audience of women under 50 responsible for purchasing decisions.
