Challenge
As part of its ongoing strategy to establish a strong presence in France, Steve Madden aimed to strengthen its connection with a trend-conscious fashion audience, in order to showcase its new collection and spark desire around its key pieces.
To achieve this, the brand set out to:
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Partner with a media outlet renowned for its fashion-forward editorial voice, in order to reach an engaged audience.
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Highlight five standout styles, positioned as the it shoes of the season.
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Produce inspiring content designed to generate interest and encourage discovery of the collection.
Solution
To strengthen its fashion positioning, Steve Madden partnered with Grazia to create an original social media format, produced by the magazine’s editorial team.
Inspired by the popular article series “I’m a fashion editor and here are 5 looks”, the video titled “Le Crush: 5 Looks with Steve Madden” features fashion journalist Chloé Maurin, who presents five stylish outfit ideas built around the key pieces from the Spring-Summer 2025 collection.
Designed as a socially-driven editorial capsule, the video was shared on Grazia’s Instagram and TikTok accounts, targeting an engaged fashion-savvy audience in search of inspiration.
This operation allowed Steve Madden to spotlight its collection through high-value editorial content, while enhancing brand image among trendsetters and style-conscious consumers via a media outlet renowned for its fashion authority and trend forecasting expertise.
Content
Impact
With over 2.3 million in reach and 2.8 million impressions, this activation delivered strong visibility, confirming the relevance and impact of the chosen format.
