Solutions
Mars Branding organised a casting of around ten profiles to identify the women who best embodied the spirit of the collection.
The agency then managed the entire production of the shoot from start to finish:
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Art direction
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Moodboard and storyboard creation
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Location scouting in line with the brand’s universe
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Styling choices
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Photographer selection
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Post-production
We also structured the collection around several themed drops.
And that’s how the DESSES collection was born.
