Challenge
With a collection of 8 leather handbags entirely made in France, Virginie Granci, founder of NINNI, sells her products exclusively through her website.
She enlisted Mars Branding to capture the spirit of her collection through visuals that embody the woman who inspired the design of these bags.
Objective: to produce enough content to animate her social media throughout an entire commercial season.
Impact
Mars Branding organised a casting of around ten profiles to identify the woman who best embodied the spirit of the collection.
The agency then handled the entire photoshoot production from start to finish, including:
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Art direction of the shoot
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Creation of the moodboard and storyboard
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Scouting locations that best reflected the brand’s universe
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Styling selection
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Photographer selection
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Post-production
