Context
The spring-summer 2022 collection from O’Curio features 8 lifestyle ponchos crafted in the Mexican tradition.
The founder enlisted Mars Branding to create content aligned with her values and to showcase wearing the poncho in a more urban context.
Solution
Mars Branding organised a casting of around ten profiles to identify the woman and man who best embody the spirit of the collection.
The agency then managed the entire photoshoot production from start to finish, including:
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Art direction of the shoot
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Moodboard and storyboard creation
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Scouting locations best suited to the brand’s universe
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Styling selection
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Photographer selection
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Post-production
A qualitative increase in brand perception. Content produced for over 4 months for the brand’s website and social media channels. A significant rise in social media engagement.
Mars Branding
