Context
With its unique positioning, the brand offers a diverse range that combines current trends with iconic pieces, reflecting Steve Madden’s bold and forward-thinking DNA.
Solution
The aim of the campaign is to maximize exposure for the key pieces of the new collection through a dedicated YouTube video that is both visually striking and impactful. To achieve this, the agency has been tasked with selecting an influential and well-known fashion YouTuber, capable of conveying the brand’s values while showcasing the collection with elegance and style.
The chosen content creator will highlight the Fall/Winter 2025 collection through a modern and dynamic visual approach, incorporating fashion storytelling designed to captivate the target audience. She will present the products in a variety of settings to reflect the versatility and innovation that define this collection, while also strengthening Steve Madden’s brand awareness in the French market.
Through this campaign, Steve Madden aims to reaffirm its position as a leader in the fashion and accessories market, while winning over a demanding audience with a strong passion for the latest trends.
