Challenge
Steve Madden is an American fashion brand present in over 50 countries. It was one of the first fashion brands to be publicly listed, and in 2020, it recorded a global revenue of $1.2 billion.
The brand began its communication efforts in France in 2022, through a collaboration with Mars Branding, as it does not currently operate any standalone retail stores in the country.
Steve Madden entrusted Mars Branding with its public relations, relying on the agency to build brand awareness and visibility within the French market.
Solution
Step into the launch of the #MaddenSquad by Steve Madden Europe!
We organised the launch evening for the SS24 collection and the official reveal of the #MaddenSquad, a crew of brand ambassadors who embody the spirit and values of Steve Madden.
In the heart of Montmartre, set in the stunning gardens of the Hôtel Particulier Montmartre, guests were immersed in a vibrant atmosphere to discover the brand’s upcoming it-shoes.
This dinner celebrated a shared love of shoes and above all, self-love.
Impact
The results of this activation exceeded all expectations in just one evening!
The 20 creators, with a combined community of 7.6 million followers, generated 1.6 million in reach and an EMV of €150 000.
