Context
Steve Madden is an American fashion brand present in over 50 countries. It was one of the first fashion labels to be publicly listed, and in 2020, it reported a global revenue of $1.2 billion.
The brand began its communication efforts in France in 2022, in collaboration with Mars Branding, as it does not currently operate any standalone retail stores in the country.
That is why, to further strengthen Steve Madden’s brand image in France, we chose to collaborate with pop singer Ehla.
Video clip
Solution
To support French singer Ehla in her artistic development, Mars Branding orchestrated a collaboration between Steve Madden and the artist in her latest music video, “Le dessert en premier”, which perfectly captures the essence of the brand.
Ehla chose to wear a stunning pair of Steve Madden rhinestone boots, showcasing the brand’s bold and glamorousidentity, while her dancers wore Steve Madden sneakers.
At Mars Branding, we developed a multi-platform campaign that allowed the brand to shine alongside the artist.
🎬 A YouTube music video to reach a global audience.
📸 A strong visual impact on Instagram.
🎶 A Spotify Canvas to illustrate the track and create a unique, immersive experience.
Impact
In total, this product placement reached over 1.66 million people, with:
