Stanley 1913: influencer activation

Strategic Planning

Stanley 1913 is an American outdoor brand founded more than 100 years ago. Originally specialising in camping gear, it recently launched a lifestyle range that made it go viral. Recently arrived in Europe, the brand entered France in 2024, opening in some of the finest retail spaces in Paris.

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Context

As part of its launch in France, Stanley 1913 asked Mars Branding to organise an influencer activation in one of its very first French points of sale.
Challenge: 15 influencers requested by the brand; an event held on 11 July 2024, in the middle of the Olympic Games preparations; a commercial collaboration.

Solution

Mars Branding’s expertise in influencer marketing and retail events allowed us to meet this challenge creatively. 15 influencers discovered the Stanley 1913 universe over breakfast at Fleux, privatised for the occasion. Guests had their Stanley 1913 Quencher personalised with their engraved name and left with cotton candy in the colours of the exclusive pink and blue range developed for the occasion.