Contexte
Footshop Paris is the capital’s sneaker destination: a unique space dedicated to sneaker and streetwear culture, designed for 18 to 29-year-olds passionate about urban fashion and collectibles. The concept store carries the sharpest selections from Nike, adidas, Asics, Salomon, Bape, Avirex, Pleasures and many more.
Challenge
To support the launch of this exclusive fragrance, the goal was to translate the DNA of the Stan Smith (simplicity, elegance, timelessness) and that of Footshop into a visual identity worthy of this poetic scent, evoking the white leather and green that are the model’s signature. The challenge was to turn an olfactory inspiration into an image: an object able to carry the Stan Smith heritage while fitting into an in-store discovery experience.
Solution
Mars Branding rolled out this visual identity across several key materials: an explanatory card, the product’s visual signature drawing on the graphic codes of both the Stan Smith and Footshop, handed to guests during the evening to tell the story and inspiration behind the fragrance; and a newspaper, an editorial piece presenting five Stan Smith models to extend the story beyond the fragrance. Together, these creations dressed the adidas corner in the store, giving the whole fragrance discovery experience a consistent look.
Impact
The experience enjoyed strong organic visibility thanks to content creators who came to discover the set-up and share it with their communities. A visual identity designed to extend the Stan Smith legacy beyond the sneaker and reaffirm its place in contemporary culture.
