Giving international brands their place in France

France is one of the most demanding markets for a fashion brand. Its press, content creators and retail scene follow precise codes, and many foreign brands get them wrong: word-for-word translated messages, poorly chosen influencers, events that fail to connect with Parisian audiences.

Mars Branding was created to avoid those mistakes. Founded in Paris in 2020, the agency supports international brands at every stage of their growth in France: strategic planning, PR, influencer marketing, events and media buying.

Our belief: a campaign only succeeds if it drives sales. That is why we design every action for its three effects, awareness, desire and conversion, across all of our clients’ sales channels. Steve Madden has entrusted us with all of its French communication since entering the market, and Colmar chose us to establish its brand with the Parisian press and creators.

We know the codes of the French market. Fashion press, content creators, Parisian retail: France plays by its own rules. We know which media, creators and venues will put your brand on the map here.

We think like salespeople. Nearly twenty years growing fashion and lifestyle brands, on both the brand and the retailer side. Every communication action is designed to drive your sales, in store and online.

We measure what we do. Reach, earned media value, traffic to your e-shop: every campaign ends with a full results report. Our Grazia partnership for Steve Madden drove 5,000 visits to the brand’s e-shop.

You work with senior people. A boutique agency with no junior layer between you and the strategy, working in French, English and Italian.