Press Relations
The right media, at the right time, with the right message
Mars Branding, a fashion PR agency in Paris, gets international brands featured in French media. For a brand arriving in France, press coverage is often the first sign of legitimacy for buyers, content creators and consumers. We build your media presence over time: choosing the right titles, pacing your announcements, organising press days and tracking coverage.
Identify your targets
Fashion and lifestyle press, daily newspapers, magazines, digital media, podcasts, radio: we select the titles and journalists whose readers match your customers and whose editorial line fits your brand.
Plan your brand communication
Adapt your collection, messages and storytelling to each type of media, in French and in line with the codes of the French press.
Align your calendar with your industry’s seasonal hooks: fashion weeks, back-to-school, the holiday season, sales, major sporting events.
Send targeted press releases and samples, follow up with editors and track every piece of coverage.
Tools and events
Create press kits, lookbooks and creative mailings that make journalists want to write about your brand.
Organise press days and meetings in Paris to present your collections to editors. Nine press days organised for Steve Madden.
