Strategic Planning
Enter the French market with a plan, not by chance
Mars Branding, a strategic planning agency in Paris, builds the roadmap for international brands launching or accelerating in France. Succeeding here means knowing your competitors, pricing, distribution channels and consumer expectations. Founded by a former export sales director, the agency defines your positioning, your choice of levers, your calendar and your communication budget, with one goal: driving your sales in retail, wholesale and e-commerce.
Analyse the market
Competitors, pricing, distribution, press, content creators: we map your category in France and identify the place your brand can take.
Build the plan
Define your positioning and priority targets.
Choose the right levers: PR, influencer marketing, events, social media, media buying.
Set the calendar and budget, in line with your collections and sales objectives.
Steer and measure
Coordinate every action with a senior team, in French, English or Italian. For Steve Madden, an annual media budget of around €150K managed from Paris.
Track results and adjust the strategy every season.
