Context
Mars Branding identified Miss France as a highly effective awareness driver in the French market. The show lets brands communicate over the long term by building loyalty with the winner and runners-up throughout the year following the pageant. With Steve Madden’s wide range of occasion shoes, placing the brand on the show was a natural fit.
Solution
Mars Branding organised the logistics and follow-up for the delivery of 45 pairs of the Bedazzle model, in sizes 37 to 42 (EU).
Impact
The success of the campaign :
7,3
Millions of viewers
56,9%
Market share among the target audience of women under 50 responsible for purchasing decisions.
