Branding
Your DNA, fluent in French
Mars Branding, a fashion and lifestyle branding agency in Paris, helps international brands find their place in the French market. A brand entering France must stay true to itself while speaking the language of a demanding audience. We adapt your positioning, tone of voice and visual content, from brand platform to shoot art direction, for a consistent image in store, in wholesale, in e-commerce and on social media.
Understand your brand
History, values, products, customers: we analyse what makes your brand unique and how it can be perceived in France, against local competitors.
Adapt your positioning
Define what your brand should stand for with French consumers.
Translate your identity into authentically French messages, tone and vocabulary, far from word-for-word translation.
Formalise a brand platform your teams, agents and distributors can use.
Create the content
Art-direct your shoots, lookbooks and campaigns with Parisian creative teams. More than 20 shoots produced for Frilivin.
Roll out your identity across every touchpoint: website, social media, point-of-sale materials, stores and trade shows.
Last projects
Stan Smith x Footshop: fragrance visual identity
Strategic Planning
Community management