Context
Hedgren celebrated its 30th anniversary in 2023, with the launch of its own Eau de Parfum and many new products in its autumn-winter 2023 collection. After 30 years, Hedgren knows better than anyone how to design the perfect travel companion. The brand entrusted Mars Branding with its press relations in France and the organisation of its anniversary.
Solution
Mars Branding handled the event’s art direction.
Art direction: working from the brand’s values to find a venue suited to Hedgren and to an event for around thirty guests. The Hoxton hotel in Paris offers spaces well suited to this kind of reception, and its greenery-covered walls and large glass roofs match the brand’s creative, nature-inspired universe. Mars Branding also handled the visual merchandising of the spaces.
Event production: the Hoxton is central enough to make it easy for guests to attend. Mars Branding organised the logistics of the collection and furniture between Belgium and France, as well as the catering.
Press relations: Mars Branding invited journalists, bloggers and influencers. Around thirty guests came to celebrate Hedgren’s 30 years and discover the new autumn-winter 2023 collection.
