Challenge
As part of its ongoing expansion in France, Steve Madden wanted to strengthen its presence with a trend-conscious fashion audience, to showcase its new collection and create desire around its key styles.
To do so, the brand aimed to: partner with a media outlet renowned for its fashion eye to reach an engaged audience; spotlight 5 models selected as the season’s it-shoes; and produce inspiring content designed to spark interest and encourage people to discover the collection.
Solution
To assert its fashion positioning, Steve Madden partnered with Grazia to create an original social format produced by the magazine’s editorial team. Inspired by the article series “I’m a fashion journalist and here are 5 looks”, the video “Le Crush: 5 looks with Steve Madden” features fashion journalist Chloé Maurin presenting five outfit ideas built around key styles from the spring-summer 2025 collection.
Conceived as an editorial capsule with strong social potential, the video was published on Grazia’s Instagram and TikTok accounts to reach a fashion-savvy, engaged audience looking for inspiration. The operation allowed Steve Madden to showcase its collection in content with strong editorial value, while strengthening its image with an influential audience.
Content
Impact
With more than 2.2 million reach and 2.8 million impressions, the activation generated strong visibility, confirming the relevance of the format:
