Context
Steve Madden is an American fashion brand present in over 50 countries. It was one of the first fashion labels to go publicly listed, and in 2020, it recorded a global turnover of $1.2 billion.
The brand began its communication efforts in France in 2022 through its collaboration with Mars Branding, as it currently does not operate any standalone retail stores in the country.
Steve Madden entrusted Mars Branding with its public relations, relying on the agency to build brand awareness and visibility across the French market.
Solution
Mars Branding identified @enorahope, a popular content creator with 228K followers on Instagram and 1.5M on TikTok, as the ideal profile to represent Steve Madden at the Cannes Film Festival.
During her red carpet appearance, Enora wore Steve Madden shoes, drawing attention to the brand’s products in a high-profile media setting.
To maximise the impact, Enora produced multiple Instagram posts and shared stories on both Instagram and TikTok, showcasing the shoes in the prestigious context of the festival.
These posts and stories featured striking visuals and enthusiastic comments about the brand, ensuring maximum visibility among her large and engaged audience.
Impact
The influencer campaign orchestrated by Mars Branding significantly increased Steve Madden’s visibility in France.
Enora’s posts and stories generated a total reach of 145K people, with strong engagement through likes, comments, and shares further amplifying the brand’s awareness.
Steve Madden’s presence at the Cannes Film Festival, relayed by a high-profile content creator, reinforced the brand’s glamorous and fashion-forward image, while also reaching a new audience and sparking interest among French consumers.
