Challenge
Implement a multichannel operation designed to capture attention and drive visitors to the website within a limited timeframe.
- Location & date: Paris, Châtelet, August 30th from 9:30 AM to 12:30 PM.
- Fun and impactful street marketing : distribution of 1,000 Steve Madden-branded cupcakes along with flyers featuring a QR code. Two bodybuilders tattooed with the Steve Madden logo handled the distribution, reinforcing the visual impact and memorability of the activation.
- Digital amplification: delivery of 4 exclusive crush cakes to 4 fashion influencers for real-time Instagram Stories coverage on the day of the event.
Solution
Our approach combined on-the-ground proximity with digital amplification. The activation was designed to generate immediate engagement through street marketing, while extending its reach via influencer content, ensuring a dual performance driver: visibility + web traffic.
Reel
Impact
A significant increase in traffic on the Steve Madden website during the special operation, with over 130 QR codes scanned and a clear spike in visitors directly linked to the activation.
