Context
As part of its launch in France, Stanley 1913 enlisted Mars Branding to organise an influencer activation in one of its very first retail locations in the country.
Challenge
15 influencers were selected by the brand.
The event was held on 11 July 2024, right in the midst of preparations for the Olympic Games in Paris.
Commercial partnership
Solution
Mars Branding’s expertise in influencer marketing and retail activation enabled us to respond creatively to this challenge.
15 influencers were invited to discover the Stanley 1913 universe during a private breakfast hosted at Fleux, with the store exclusively reserved for the occasion.
Guests had the opportunity to customise their Stanley 1913 Quencher with personalised engraving, and left with cotton candy in the signature pink and blue colourway created especially for this exclusive drop.
