Context
The menswear brand launched a capsule collection in collaboration with the NBA. The goal of the shoot was to showcase this partnership through photo and video content. For the occasion, the brand called on two sport-focused influencers to embody the collection: @rookicks_ (303K TikTok followers) and @brisco_s3 (218K TikTok followers).
Solution
Smile, it’s game time! Step into the world of basketball.
Mars Branding provided full art direction for the shoot, bringing the energy and passion that define the sport to every image. From talent selection to finding the ideal location and building the set, every detail was designed to reflect the spirit of this exceptional collaboration.
The agency handled the entire production from A to Z: art direction, moodboard and storyboard, location scouting in line with the brand’s universe, styling, selection of the photographer and videographer, and post-production.
