Strategic Planning
Why choose our strategic planning expertise ?
Our mission: Turning insights into impactful actions.
Together, we define strategic directions to align your marketing efforts with your business goals, while anticipating your customers’ expectations.
Market & trend analysis
In a constantly evolving environment, simply observing trends is no longer enough.
Our expertise in market analysis and weak signal detection allows us to go beyond the obvious to uncover emerging movements and hidden consumer expectations.
We take a comprehensive approach that combines:
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Quantitative and qualitative research: Sales data analysis, consumer surveys, and focus groups to gain a deep understanding of your target audience’s behaviours and preferences.
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Competitive and sectoral monitoring: Ongoing analysis of your competitors’ strategies and industry dynamics to identify upcoming opportunities and threats.
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Weak signal analysis: Detection of emerging trends and micro-phenomena that often signal future market shifts. We use social listening and online conversation monitoring to capture these subtle indicators.
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Macro-trend exploration: Integration of major sociocultural, technological, and environmental changes shaping your industry. This includes insights into themes like sustainability, the circular economy, and evolving consumption patterns.
Clear and distinctive positioning
We craft a clear and distinctive positioning strategy designed to maximise your brand’s impact in a saturated market.
Our approach is grounded in a thorough analysis of your intrinsic strengths and audience expectations, helping define the spaces where your brand can truly stand out.
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In-depth internal audit: We identify your key assets (values, expertise, story, product promise) and highlight the unique elements of your brand DNA that deserve to be amplified to capture consumer attention.
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Smart competitive benchmarking: We analyse your main competitors’ strengths and weaknesses to identify untapped strategic spaces and anticipate emerging trends.
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Precise segmentation and targeting: We determine the most promising market segments and align your positioning with their specific expectations, ensuring relevance and resonance.
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A unique and memorable brand territory: We shape a distinctive positioning rooted in a strong emotional promise, designed to connect deeply with your audience and clearly stand out from the competition. This brand territory becomes the foundation of your storytelling and all your brand communications.
By building on your strengths and identifying your rightful place in the competitive landscape, we create a long-lasting strategic positioning that can guide all your marketing efforts and strengthen your brand’s appeal.
Actionable KPIs to steer and maximise your results
In a well-designed strategy, every action must be measurable and aligned with your objectives.
We implement a rigorous performance tracking system, based on KPIs (key performance indicators), to give you clear, ongoing visibility into the impact of your campaigns.
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SMART goal setting: Our KPIs are built around clear, specific, measurable, achievable, realistic, and time-bound objectives, ensuring tangible results aligned with your overall strategy.
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Custom dashboards: We create intuitive, real-time dashboards that visually track the performance of each channel (media, social media, influencers, press relations), making it easy to monitor your campaign progress.
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Qualitative and quantitative analysis: Beyond standard metrics (reach, impressions, conversion rate), we include qualitative insights to understand brand perception, audience engagement, and customer feedback.
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Continuous optimisation: Using a test-and-learn approach, we fine-tune your campaigns in real time based on collected insights, maximising ROI and overall effectiveness.
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Reporting and strategic recommendations: We deliver regular reports with actionable recommendations to help refine your decisions, build on successes, and swiftly address areas of improvement.
By integrating measurement and optimisation into your strategy, we give you full visibility on your performance and the tools to turn data into long-term competitive advantage.
