Contexte
At the end of the year, Steve Madden wanted to thank the content creators it had built relationships with throughout the year, while showcasing its Christmas collection. The challenge was to create an authentic moment, far from standardised events: a gathering that strengthens the bond between the brand and its creators and encourages sharing.
Solution
Mars Branding designed a bespoke dinner around the theme “Put a Bow on it”, a reference to the shiny bows of the festive season. Nine influencers were invited to the private salons of Lapérouse, a Parisian restaurant steeped in history with an intimate atmosphere. The evening opened with an unboxing moment: each guest discovered a carefully wrapped pair of Steve Madden shoes with a personal note. During dinner, a fortune teller offered each guest a private reading, an unexpected and intimate touch, perfect for closing 2025 and looking ahead to 2026. The whole evening was captured by a photographer, in a warm, aesthetic setting built around fuchsia ribbons, bows and golden reflections.
Impact
The intimate setting and atmosphere naturally encouraged content creation, delivering solid and authentic results:
