Influence
The right creators, not just the most followed
Mars Branding, a fashion influencer marketing agency in Paris, connects international brands with the content creators who matter to French audiences. In France, a successful campaign relies on a creator’s credibility with their community far more than on follower count. We select the profiles that truly speak to your customers, design the campaigns and measure their results: reach, earned media value and sales. More than 200 creators activated for Steve Madden since the brand arrived in France.
Identify the creators
Fashion, lifestyle, sport, micro or macro influencers: we analyse each creator’s audience, engagement and universe to build a panel that fits your brand and the French market.
Build the campaign
Set the objective, awareness, desirability or conversion, and the KPIs that will measure it.
Choose the format: product seeding, collaboration, sponsored content, discount code or live activation.
Negotiate, brief and support each creator, from contract to publication.
Activations and measurement
Create experiences people want to post about: dinners, sport or cultural activations, in-store launches. The dance activation we designed for Steve Madden reached 1.7 million people and generated €93K in earned media value.
Measure every campaign, reach, engagement, earned media value, traffic and sales generated, and deliver a full results report.
