Frilivin x Tinymoon: digital activation

Frilivin is a French menswear brand sold across Europe through its e-shop. It recently opened a physical store in France, marking a new strategic step in its development. To drive organic growth and build awareness, the brand entrusted us with its entire communication: editorial strategy, art direction, content production, influencer marketing and digital activations. The goal of this operation was to create a digital highlight capable of generating cross-visibility, engagement and desirability around the Frilivin universe.

Mars Branding imagined a collaboration between Frilivin and TinyMoon around an Instagram giveaway launched in September. The idea: an exclusive TinyMoon x Frilivin box at the crossroads of fashion and lifestyle accessories, containing a Frilivin outfit, a pair of TinyMoon sunglasses and a personalised card. Produced as a limited edition of three, the box featured a minimalist, refined aesthetic reflecting the meeting of the two worlds. To maximise impact, the giveaway was built into an editorial photo shoot planned ahead of the launch.
Digital set-up: an engaging giveaway post, teaser stories, video content (Reels) to maximise reach and editorial content showcasing both brands.

This high-engagement activation generated cross-visibility, supported the organic growth of both communities and strengthened both conversion potential to the website and brand desirability.